Have you been wondering if it might be a good idea to start an internal newsletter? Below we have put together 7 great reasons why you should! If you feel ready to start one, make sure to check out Bulletin!
Do you ever feel like you're scrambling to communicate important information to your team via multiple chat channels and documents? Putting together a regular newsletter can give you confidence that the information has reached the right people. Start by compiling information that’s not urgent in one email and send it all at once. The main goal here is to avoid disturbing employees throughout the day and to increase their focus time. You can implement initiatives to tell your employees to start sharing things on the newsletter and save the instant messaging platforms for more urgent matters. That way it will decrease your employees’ stress and make them more productive.
One of the greatest benefits of an internal newsletter is that it is a structured and concise way to share content. Unlike blog posts, the shorter the email, the better! Add on top of that a solid structure to your newsletter, where you can group content, and you are all set! Using a straightforward means of communication is a great way to engage your audience. Finally, think of adding an archival system to your newsletter. Here at Bulletin, our tool already has an archival system, so you can easily find content and reuse it!
Thanks to their frequency and structure, newsletters are a great way to keep track of your company goals. Casually inform and involve your employees without needing to schedule a meeting. Simple and consistent goal tracking provides a clear vision of how your company is doing and improves transparency internally.
Regularly sharing information, knowledge, and successes is a key part of strong and healthy company culture. A newsletter that anyone can contribute to, with accessible archives, is a powerful platform that enables employee knowledge sharing, which creates a culture of help where each employee can rely on the other one. Employee newsletters are a great start for building blocks of knowledge inside your organization.
Celebrating team wins and individual contributions is a great way to motivate employees. Internal newsletters are the perfect place for that. Many organizations realize too late that they have let their employees' morale down, and often the feedback that comes out of that is that employees don't feel valued and appreciated. Try to focus on positive achievements and create a space where employees can submit their work to get featured in the newsletter. Allow them to also showcase what they are capable of and show it company-wide. With remote working, it becomes difficult to create an environment where casual conversations happen and often people get tired of zoom calls. Having an alternative space for employees to share things that matter to them is very important and valuable for your organization.
Company culture is mainly made of your employees' contributions and involvement. Your role as a leader of the organization is to give them the appropriate tools for that. Sometimes things can get disorganized and messy, that’s why you need to provide the right structure. Internal newsletters are a great space where you can both involve your employees while keeping control and having the final word.
This final point is probably the most important one when deciding to implement an internal newsletter. Internal communication works best when it is implemented on multiple channels. Since each channel has its strengths and weaknesses, you must have the right tools for each channel. Internal newsletters bring digestible content and help break down silos company-wide. They are an ideal channel to consolidate and recap things, which can reduce information overload in other communication channels. Try reusing content from other channels and bring all the essential information together in your internal newsletter.